SEO vs. PPC: Which Is Right for Your Website?

You've already put in the hard work of designing and launching your website. Now, it's time for the even harder part: getting people to visit.

Your website is a powerful tool for driving awareness of your business and convincing people to buy, but it can’t do any of that unless people find it. And in an overcrowded online marketplace, getting noticed by the people you want to reach is a serious challenge.

Once you start looking into tactics to promote your website, you’ll notice two options which get a lot of attention: search engine optimization (SEO) and pay-per-click advertising (PPC). If you've got a limited budget, you're probably asking yourself: "When it comes to SEO vs. PPC, which is better for my website?“

In this article, we help you answer that very question.